Marking a Milestone: Youwei’s Successful Participation at IIPE 2025 in Jakarta

As a proud exhibitor, Youwei showcased its signature collection of high-end pet furniture and lifestyle innovations, reflecting the company’s commitment to quality design, comfort, and sustainability. Our booth attracted numerous international buyers, distributors, and design professionals eager to explore how Youwei is redefining the modern pet living experience through innovation and craftsmanship.

With a focus on premium design and functional elegance, Youwei presented an inspiring range of cat furniture, pet travel solutions, and eco-friendly products—each crafted to enhance the daily lives of pets and their owners. The exhibition served not only as a platform to display Youwei’s creativity but also as a milestone in strengthening our brand’s global presence and connecting with partners who share our passion for modern pet lifestyle design.

Showcasing Youwei’s Innovative Pet Furniture Line

At IIPE 2025, Youwei proudly presented a curated collection of premium pet furniture and lifestyle products that perfectly balanced design innovation, comfort, and environmental consciousness. Each product embodies Youwei’s mission—to create stylish, functional, and sustainable living solutions that enhance the bond between pets and their owners.

Cat Play Tower – The Ultimate Vertical Playground

The Youwei Cat Play Tower captured the attention of visitors with its dynamic vertical design, allowing cats to climb, perch, and play freely. Every level of the tower is carefully crafted to support natural feline behaviors while ensuring maximum durability and stability. Made with eco-conscious materials and sleek aesthetics, this piece stands as a symbol of modern pet architecture—functional, elegant, and sustainable.

“Me-Cafe” Cat Condo Side Table & Cuddle-Inspired Lounge Bed

One of Youwei’s most popular designs, the “Me-Cafe” Cat Condo Side Table, merges pet-friendly functionality with contemporary home design. Serving both as a side table and a cozy retreat for cats, it allows owners to share living spaces harmoniously with their pets. Alongside it, the Cuddle-Inspired Lounge Bed offers an inviting haven for cats to rest, designed with soft contours and premium textures that combine comfort and elegance.

Cat Chaise Lounge – Chocolate & Iceberg Series

The Cat Chaise Lounge Series—available in Chocolate and Iceberg tones—brought a new definition to feline luxury. Crafted with refined details and premium upholstery, these lounges provide stylish relaxation for modern cats while showcasing Weimiao’s mastery in material innovation and craftsmanship. Each piece complements various interior themes, turning any pet corner into a statement of sophistication.

Cloud-Soft Sleep Bed & Modern Pet Sofa Bed

The Cloud-Soft Sleep Bed and Modern Pet Sofa Bed highlight Youwei’s continuous pursuit of ergonomic design and superior comfort. These products are crafted to mimic the softness of natural sleeping environments, supporting pets’ body curves and promoting deeper rest. Designed to blend effortlessly with contemporary interiors, they appeal to owners who value both functionality and modern aesthetics.

Whisker-Friendly Feeder & Travel Series

Youwei also introduced its Whisker-Friendly Feeder, a thoughtfully designed bowl set that reduces whisker fatigue and enhances mealtime comfort. The Pet Travel Series further emphasized the brand’s focus on mobility and style:

The “Preference” Pet Travel Tote—a Chic City Companion—is ideal for fashionable urban pet owners.

The “Meow Journey” Pet Travel Backpack, an Adventure-Ready Carrier, offers comfort and ventilation for pets on the go.Both designs reflect Youwei’s commitment to creating functional yet stylish travel essentials that make every journey enjoyable for both pets and their humans.

2025 New Launch – ReNew Cat Scratching Board “Eco-Smart Scratch Station”

A highlight of IIPE 2025 was the unveiling of Youwei’s latest innovation: the ReNew Cat Scratching Board “Eco-Smart Scratch Station.” This eco-friendly and replaceable scratch system represents a new step forward in sustainable pet product design. The modular structure allows users to replace only worn-out components, reducing waste while maintaining a fresh aesthetic. This launch underscores Youwei’s commitment to sustainability, circular design, and responsible craftsmanship—values that continue to define the brand’s direction in 2025 and beyond.

Highlights from the Exhibition – Connecting with Global and Local Partners

The IIPE 2025 exhibition served as an important opportunity for Youwei to strengthen its

international connections and expand business collaborations in the pet lifestyle industry. Throughout the three-day event, Youwei’s booth attracted a large number of Indonesian distributors, retailers, and design professionals, all showing strong interest in the brand’s premium and eco-conscious pet furniture line.

Our team engaged in active discussions on OEM and ODM collaboration projects, highlighting Youwei’s flexibility and expertise in delivering customized solutions that meet each partner’s market needs. Many potential partners expressed enthusiasm for co-developing region-specific product collections, recognizing Youwei’s design capabilities, manufacturing strength, and sustainable philosophy.

The response from international visitors and local pet owners was overwhelmingly positive. Guests appreciated the aesthetic appeal, comfort, and functionality of Youwei’s designs—especially the ReNew Cat Scratching Board “Eco-Smart Scratch Station” and Cat Chaise Lounge Series, which became the focal points of our booth. The warm feedback and enthusiastic engagement reaffirmed Youwei’s growing influence as a trusted global brand in the premium pet lifestyle market.